Basic Google AdWords training (EN)

The training Google AdWords aims to update you in a few hours on the most important techniques, tools and methods. During this workshop you will learn the most important basics of Google AdWords and relevant cases will be discussed.

The following topics will be covered in the training:

  • What is the difference between Google search and the Display network?
  • How are relevant keywords selected and how are great ads written?
  • Which targeting options does the Google Display network offer? How does remarketing work?
  • What are the fundamentals behind the quality score and how can it be increased?
  • Which KPIs should I pay attention to when optimizing and reporting AdWords campaigns?
  • Which bidding strategy can improve results in terms of clicks and conversions?

The training Google Adwords will be conducted by a certified AdWords teacher from Expand Online. After the training you will have a better understanding of Google AdWords, both in terms of the account set-up as in optimizing AdWords campaigns.

The workshop includes:

  • Teaching materials
  • Personal assistance from an experienced certified teacher
  • Drinks

Up to 2 participants per company. In addition to the standardized workshop solutions, Expand Online also offers customized programs and individual coaching. Want to know more about these custom-made solutions? Contact us by sending an e-mail to

Aanmelden training