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Conversion rate optimisation (CRO)

What makes your visitors behave the way they do? Better question: Have you ever looked at your website through your customer’s eyes? That’s where we come in.


We are constantly looking for ways to improve the conversion rate of your website. How? Not by “tricking” your visitors into buying, or implementing “best practices”. That is not how this works. Improving your platform means analyzing data and searching for ways to better help your customer’s achieve their goals. And by doing so, yours. That’s what we call Conversion Rate Optimisation (CRO).

How do we do it?

Six simple but important steps:

1. Define the goals of your company ánd your visitors

First of all, we determine the most important goals and sub-goals together. We also decide which tools we are going to use and look at the current implementation of web analytics. This way we are on same page and we can start the process of improving.

2. Collect the data we need

Without data you’re just another person with an opinion. That is why we will gather both quantitative and qualitative input, so we’ll get insight in both your what’s, and why’s.

3. Analyze customer data

The goal is to turn data into information, and information into insights. We don’t solely look at the numbers and figures, but also dive into the motivation of your visitor’s actions. We combine all quantitive and qualitative data we have collected so we can search for patterns in the customer journey.

4. Create an optimization plan

When all data is transformed into insights it’s time to make a plan. By prioritizing these insights, we know where to start and how to achieve your goals.

5. Test

This is where the magic happens. Based on the optimization-plan we conduct one or multiple tests to see how this affects the customer behavior of on your website.

6. Learning & Improving

CRO is not a magic trick, neither it’s a money machine. Some tests will bring winners, others won’t. You need to run al lot of tests, and put live many improvements. When you follow this process, it will result in an improved platform, more conversions, and a higher conversion rate.

Like a famous US president once said: Don’t ask what your visitors can do for you, ask what you can do for your visitors. The more you invest in helping them, the more they will invest in you!

Would you like to know more?

Any questions? Check with Steven, he can tell you all about it.

Steven Koopmans, Online marketing advisor
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