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Twitter is a large social medium with 3,5 million active accounts in the Netherlands. Worldwide this number is even higher: 1 billion accounts. Formerly, it was only possible for American advertisers to advertise on Twitter, but since September 2012 Twitter has opened its doors for Dutch advertisers.

What can we do for you?

Expand Online works closely with Twitter. This cooperation means that we can apply the newest best practices in Twitter advertising as soon as possible. Moreover, Expand Online uses refined optimization methods and we make sure that the results per target group are measured properly. This enables us to get a better return on your Twitter campaign.

How does advertising on Twitter work?

With Twitter Ads, you can advertise in a couple of different ways:

  • Gain extra followers
    Your account will be promoted to potential customers at the “who to follow” section in Twitter. This way of advertising is particularly suitable for expanding the number of followers.
  • Promoted Twitter Interactions
    Twitter users see this type of ad in their time line and in their search results. Both Twitter cards and images can be added to your tweets to entice people to interact with your tweets. If you want to maximize the interaction between new followers and your business, this will be the campaign type for you.
  • Website clicks and conversions
    With this type of campaign you can show Twitter users interactive tweets that promote products. With a single click on the button or image users will be directed to your website.

  • App installation or interaction
    Do you want to promote your newly developed app? This is the ideal campaign for you. With this type of campaign you can redirect users to the app stores where they can download your app.
  • Lead generation on Twitter
    Adding a lead generation button to your tweets lets users automatically send their e-mail adres. This type of campaign is especially usefull event registration.

The costs for Twitter advertising depend on the chosen advertising method. Expand Online can create tailored Twitter Ads campaigns for you.


With Twiter advertising, Expand Online can reach your specific target audience. This allows you to get a first interaction with your potential customers. In addition, the second interaction, like a reaction on a retweet, is free. You can benefit from Twitter ads in three ways:

  • Very specific targeting options to reach the right audience
  • Interaction with and visibility among your target audience
  • Only pay for actual results (e.g. new follower or retweet)

More information

Any questions? Or do you want to know more about it? Ask Marc, he can tell you all about it.