A picture is worth a thousand words. The 3 million Instagram users in the Netherlands have certainly come to this conclusion. They share photos, videos and GIFs with each other and with the world. The ideal platform for labels to charge their brands: you have direct and intimate contact and easily reach your target group
25% of all people in the Netherlands, older than 18, use Instagram. Particularly the younger target group, between the age of 14 and 35, uses the network extensively. Older target groups don’t lag far behind: we observe the most significant increase in use amongst Generation X (36 to 55 years).
Instagram is an excellent channel for branding: you can certainly charge your brand well with attractive, visual content. Engagement with your brand also increases if you drop the right posts. Fans can interact with your post, share it or proceed directly to a landing page or website via a button below the post. There are ample possibilities for fine-tuned steering. You’ll easily reach a specific target group by focusing on location, age, gender or interest.
We do some research before getting started: is your target group even on Instagram? If we manage to find them there, we launch the campaign. You can submit your own creatives for this, or you can leave it up to us. We will then enlist the services of our sister agency, a friend of mine. We will keep a constant eye on how your Instagram campaign is faring.