Back to overview


With SEA (search engine advertising), we help you reach your target group via online search engines such as Google and Bing. We ensure that advertisements are only shown for relevant and quality searches. Our SEA experts always approach those who are interested in your product or service.

Expand Online is a Certified Google Partner and our consultants are continuously trained on areas such as Google AdWords and Google Analytics. We are constantly innovating with new features and our internal development team creates new tools, like the eCommerce Product Feed Optimizer, the Weather script and the Competition script. The smart use of scripts and managing on ROI allow us to add genuine value to campaigns.

What is SEA?

SEA is the abbreviation for search engine advertising (e.g. Google, Yahoo & Bing). The aim of SEA is to increase the number of visitors to a website. This can be achieved in various ways, including display adverts, video adverts or ‘regular’ text adverts. These variants of advertising all have a range of sub-variants too.

Google AdWords

Want to generate more visitors for your website via Google? We can help you with advertising in the Google search engine via Google AdWords. Advertising with Google Adwords puts you at the top of the search engine list for the most important search terms. But you only pay for the actual click to the website. With self-developed tools, specific branch expertise and 25 certified AdWords consultants, we will support you in the development and optimisation of Google AdWords campaigns.

Microsoft Bing

But there is more than just Google. For example Microsoft Bing. In principle, the bidding and advertising process is the same as Google but the competition in Bing is less intense. This means that the average cost per click is less than in Google, resulting in lower costs per conversion or lead.

Expand Online is a Bing Accredited Professional Company and has specialised Microsoft Bing consultants.

International SEA

Do you have international ambitions or an international target group? Expand Online has a great deal of experience with international search engine campaigns. Expand Online manages and optimises international SEA campaigns in over 50 countries and more than 13 languages. We also have experience with the Russian search engine Yandex and the Chinese search engine Baidu. This means that you will always be found in your target countries.

Greater returns?

We can conduct a no-obligation SEA scan to give you an insight into current performance. All campaigns are analysed on the basis of account structure, search engine performance, bids, advertisement quality and conversion power. Our specialists also look at the position of SEA in your online marketing strategy.

More information

Questions? Or would you like to know more about SEA? Steven can tell you all about it.

Steven Koopmans, Online marketing advisor
Ask your question!