Spotify is a digital music service that provides instant access to millions of tracks. Users can listen to the songs they love wherever and whenever they want on their own personal radio station. Music streaming with Spotify is free. In exchange, Spotify runs ads with audio and visual elements.
One in 5 Dutch people use Spotify. The average listener uses the streaming service for almost 2.5 hours a day. (source) Most users are young people up to the age of 35.
Spotify is essentially a people-based marketing platform: you tailor your advertising to the person listening. By showing sequential short ads that match user profiles (sequential targeting), you target listeners with a series of messages that attract them to your brand. Spotify advertising tools offer all kinds of possibilities
We will be happy to help you advertise on Spotify. But not without first checking which channel is most likely to reach your target group! If it turns out to be Spotify, we will present you with a mix of advertising options.