With retargeting you reach relevant visitors as soon as they visit a different website. This way you ensure that potential customers or applicants stay in touch with your organization during their orientation process. Retargeting trackers can be installed on all the important target pages.
Retargeting can help to communicate a relevant message to someone that already knows your brand or company. You can, for example, show potential customers personalized messages based on parts of the site they have visited. A list of advantages: