Showing the right banner to the right user at the right time: Real time bidding (RTB) is the trend in the field of Display Advertising. Through RTB advertisers can bid on impressions on premium websites real time. This way, the return on your online campaign can be increased.
Real time bidding is possible through various platforms. One of the best known is DoubleClick (a subsidiary of Google), which allows you access to all major exchanges. This allows you to show banners on premium positions on appealing websites, such as NU.nl, Sonoma sites and the RTL network. RTB offers outstanding opportunities to tap into new target audiences (prospecting) and to reach your current visitors again (retargeting):
With its RTB services, Expand Online ensures that your banners are shown to the right target audience:
Curious about what RTB can offer you? Please have one of our consultants inform you.