Bastion Hotels, the largest independent hotel chain in the Netherlands, chose Dept following a pitch. TamTam (part of Dept) is responsible for the design and construction of the new eCommerce platform that will be supported by a SEO strategy from Expand Online (part of Dept).
With 32 hotels, a personal look and feel, comfort, good facilities and a good price, Bastion Hotels offers the best option for corporate guests in the budget- and mid-range segment. With the new online platform, Bastion Hotels will be able to better anticipate the needs of the (online) target group. By implementing the simplest online booking process possible, the hotel chain hopes to further enhance the conversion.
‘Conversion takes precedence, a nice website is not an objective in and of itself’, as per Roy Goes, Online Marketing Manager at Bastion Hotels. ‘The new technology behind the platform will help us to generate more bookings, but at the same time, to create more engagement. The mobile aspect will lead the way and we are aiming for an even smarter “individual” environment. The combination of data, technology and creativity offered, was eventually a decisive factor in our choice for Dept.’
Cem Yildiz, Account Manager at TamTam (part of Dept): ‘It is up to us to convert the current site, which is the result of 15 years of construction, to a new technical eCommerce platform that will be able to meet the demands of the future. It is a wonderful challenge to be able to keep the current look and feel, while simultaneously implementing the improvements that will help Bastion Hotels to better serve its (corporate) clients and guests. We look forward to the partnership!’
Dept is an international network of leading digital agencies consisting ofTamTam, Expand Online, a friend of mine, Second Degree and Building Blocks. More than 350 talented parties from Europe and the US combine creativity, technology and data for digital solutions that help the brands grow and make life easier. www.deptagency.com.